2012 HYUNDAI TOURNAMENT OF CHAMPIONS

2016 HYUNDAI
TOURNAMENT OF
CHAMPIONSKapalua, Maui, Hawaii,
Jan 7~10, 2016

Sponsorship Overview

About Hyundai Tournament of Champions

Hyundai Tournament of Champions held at the legendary Plantation Course, designed by Ben Crenshaw and Bill Coore in Kapalua Resort, Maui, Hawaii. The tournament begins with the Pro-am on Thursday, continuing with four rounds of professional competition Friday through Monday, in January. The winners-only tournament, featuring champions from the previous PGA TOUR season, includes a field of the world’s best golfers looking to make a strong start. 

MARKETING ACTIVITIES

Test drive During the Hyundai tournament, people participated test drives by Hyundai provided Hyundai vehicles, including Equus, Genesis, Sonata, Santa Fe, Sonata Hybrid.

Vehicles exhibition & Branding

Hyundai vehicles were on displayed in golf courses. In order to maximize exposure, Hyundai is taking advantage of the best outdoor advertisement opportunities found in high traffic areas such as on the door in the resort, golf course and in the stands.